You see, OH, yes, OBAMARAMA may be piling on the platitudes, but they will work because we believe that they will. We, as in Americans, believe in a psychological 'magic word' = CHANGE as a national mantra. Now, if he is smart, he will do what another old man, FDR did. He will surround himself with a kitchen cabinet, (1934) and kennedy, (albiet younger, but smarter), (1961) 'best and brightest'.
The Expectation Gap
Obama and Clinton each claim they can bring about change. But candidates have been promising that forever, so why should voters buy in this time? A reality check.
By Richard Wolffe, Karen Breslau and Evan Thomas NEWSWEEK 1:33 PM ET February 9, 2008
At the Jefferson-Jackson Day dinner in Des Moines last November, an annual ritual of backslapping and speechifying that takes on added significance in the months before the Iowa caucuses, the candidates were trying out their slogans. Hillary Clinton went with "Turn Up the Heat" (meaning, she explained, let's attack the Republicans and not each other, a vow she inevitably could not keep). Barack Obama was looking for some way to sharpen the distinction with Clinton and the other candidates. He settled on the word "change." "From my perspective, change was more than just changing parties in the White House," he reflected last week to a NEWSWEEK reporter, as he flew through the night from Omaha to Seattle for the next round of primaries. "What ailed the country went deeper than that. The line in my speech was about not just change as a slogan, but change we can believe in. At that point, we started putting it on our signs."
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