Thursday, April 07, 2005

You can't win

Activist hit by pie at Butler lecture

David Horowitz, president of the Center for the Study of Popular Culture, had just started a lecture at Butler when he was hit by a pie. -- Kevin O'Neal / For The Star

By Kevin O'Neal
kevin.oneal@indystar.com
April 7, 2005

A conservative activist who criticizes what he calls the leftist domination of college campuses was struck with a pie Wednesday night at Butler University.Culture, had just started a lecture at Butler when he was hit.
Horowitz's supporters followed the assailants out of the hall, and

David Horowitz, president of the Center for the Study of Popular
confronted them with what a witness called "pushing and shoving." However, the attackers got away.


"There's a wave of violence on college campuses, committed by what I'd call fascists opposing conservatives," Horowitz said. "It's one step from that to injury."

After the incident, Horowitz completed his lecture.
It was the second time in a week that a conservative lecturer was hit by a pie at an Indiana university. On March 30, William Kristol, editor of The Weekly Standard, was attacked during a speech at Earlham College in Richmond.

Butler spokesman Marc Allan called Wednesday's incident "deplorable."

Call Star reporter Kevin O'Neal at (317) 444-2760.

Wednesday, April 06, 2005

DC MEDIA GIRL says it all

There's more, but I won't go there. Why?

http://dcmediagirl.com/index.php?entry=entry20050406-205011&comments=y&id=441

"Jeff Gannon" = Oscar Wilde?

4/6/05 20:50:11

One of the great Wilde’s most quotable quotes is "there is only thing worse in the world than being talked about, and that is NOT being talked about" (that’s from THE PORTRAIT OF DORIAN GRAY, beeyotches). Very droll, yes, but it occured to me that "Jeff Gannon" appears to live by that motto. Have you visited his Web site recently? Sure, he loves to take swipes at lefties, but what really revs his engine is writing about "Gannongate" - the Congressional demands for an investigation, the embarrassing "Doonesbury" series, the Press Club imbroglio. What’s fascinating, of course, is if it weren’t for all his leftie critics visiting his Web site his traffic would probably collapse. Let me ask you something, "Jeff" - how many of your right-wing friends, the ones who defended your right to be in the pressroom, have blogrolled you? Apart from "defending" you by floating the preposterous theory that liberals hate gay people, have your conservative allies demonstrated their respect for you and your journalism skillz by linking to one of your "stories"? Check for yourself. It’s sad, really. --DC Media Girl

NOTE from Kilroy2005 - this guy has to go away to Tahiti - but will he listen? -- noooooo. See blog posts below, please

PR Effectiveness - just post on a blog and it sells itself !


PR Effectiveness
Originally uploaded by highvizpr.

This is a pie chart on PR's effectiveness when it comes to infiltrating web logs with nuanced (subtle) promotions in the guise of opinions and queries (((( "I JUST LOVE YOUR TIN FOIL HAT!" ~~~ "hey, are you guys gonna watch the west wing on nbc at 9 PM EST?" ~~~ Is Karl Rove really dating Matt Drudge? )))

Get my meaning?

--Kilroy2005 who has a voice!

Rosie O'Donnell's PR Move


formerlyROSIE aka http://onceadored.blogspot.com/

formerlyrosie
the unedited rantings of a fat 42-year old menopausal ex-talk show host.
Category:
Actors > Rosie O'Donnellonceadored.blogspot.com - 142k - Cached - More from this site

*the unedited rantings of a fat 43 year old menopausal ex -talk show host * -married mother of four- read at your own risk - my spelling sux (add * ocd * adhd * lmnop * suv * dvd * y not me)

This takes sheer guts. You see, it is a very smart move as well. While waiting for that next golden project, she builds up notoriety and (the) new image from 'sweet, everybody likes Rosie o' to "let me live in my --own -- skin --as-- the dyke bitch that I really am!"

And so it goes. Where, oh, where is Linda Ellerbee? Is she blogging?


Warren Beatty, The ANTI-Drudge and THE MAN, HIS-SELF, not "Walter Winchell wannabe" anymore!


from the NEW YORK OBSERVER, home of Rex Reed
http://www.observer.com/pages/nytv.asp

by Joe Hagan
** Exclusive! **

SOURCES: WARREN BEATTY TO BLOG!


The Observer has learned that Warren Beatty, the 68-year-old actor and director, and husband of oscar nom Annette Bening, will likely join a lineup of liberal all-stars who will "group blog" on a Web site to be launched next month by columnist Arianna Huffington.

"I probably will," Mr. Beatty said, on the phone from his production office in Los Angeles.

The "Huffington Report," as Ms. Huffington has dubbed it, will also feature such boldface bloggers as Senator Jon Corzine, David Geffen, Viacom co-chief Tom Freston, Barry Diller, Tina Brown and Gwyneth Paltrow. If the name seems to echo that of the Drudge Report—the mega-site operated by the rightward-tilting unofficial editorial director of America’s news cycle, Matt Drudge—well, it’s supposed to. And Mr. Beatty approved of that.

"I applaud the effort to tell the side of the story that Arianna Huffington seems to be engaged in," he said. Mr. Beatty was all too aware, he said, of the power Mr. Drudge has to steer the American media.

"I would say he does a very industrious job of finding the things that he feels could be exploited to further the political agenda of the far right," said Mr. Beatty.

For his part, Mr. Drudge was deeply skeptical of a Web site operated by Hollywood liberals. And he rebuffed Mr. Beatty’s characterization of his site as slanted toward Republicans.

"I still refuse to be put into the category of feeding completely Republican talking points," Mr. Drudge said. "That’s ridiculous. If they’re accusing me of doing Republican, we can assume all Warren Beatty is going to do is be putting out Democratic talking points.

"I look forward to the Warren Beatty News Network," Mr. Drudge cracked, before asking: "So they really are serious about this, aren’t they?"

The Hollywooders appear to be. The partisan left has slowly been constructing outlets to counterbalance the partisan right’s perceived influence in radio and television (Air America; former Vice President Al Gore’s TV channel). Ms. Huffington, Mr. Beatty and Co., however, are aiming not at the margins but at the center of the media scrum: the news cycle itself, now being deftly nudged, goosed and spun by Mr. Drudge—daily, hourly, instantly.

"As the day follows the night, Drudge will inspire its opposite," Mr. Beatty said.

Arianna and Clyde aren’t the only ones gunning for Mr. Drudge. On April 6, New York–based Gawker Media plans to launch Sploid.com, a British-style tabloid site meant to compile breaking news in a similar style to the Drudge Report. Gawker’s publisher, Nick Denton, described its politics as "anarcho-capitalist," pitted only against "all the lazy incumbents who thrive on hypocrisy."

A screenshot of Sploid, provided by Mr. Denton, showed a fairly literal interpretation of a U.K. tabloid sheet, complete with corpulent fonts and bludgeoning (yet merry!) headlines in a style seemingly ripped from Rupert Murdoch’s publishing playbook.

"We want to occupy the space between the whiny left and the ranting right," said Mr. Denton, who said he considered Mr. Drudge a brilliant news editor whose site was likely unstoppable for the foreseeable future.

However, his own project—which will be edited by ex-Gawker editor Choire Sicha on the East Coast and a blogger named Ken Lane on the West Coast—would avoid what he saw as Mr. Drudge’s weaknesses, he said.

"It’s not a wonder that newspaper front pages have their agenda set by him," Mr. Denton said, but "he has some blind spots. Occasionally, there’s a story that takes on the Bush administration that’s a good story. Occasionally there’s a funny, interesting, scandalous story that he won’t touch because it offends his audience. And he won’t take on the churches."

He described Mr. Drudge’s recent lead story featuring the Pope lying in state above the word "Peace" as the "same reverential coverage of every newspaper across the planet."

Mr. Drudge took issue with the criticism. "Oh, he would put ‘Hell’?" he asked. "I mean, c’mon, this is small-time. How do I take seriously ‘Sploid,’ ‘Gawker,’ ‘Wonkette’? How do you begin to take this seriously? It’s like ‘Supercalifragalisticexpialadocious: This is just in!’ … Too cute by half."

In June, Mr. Drudge celebrates 10 years on the Web, having long since become the first draft of daily journalism in America. His site provides a pungent, sneering feed of the conservative, populist media mindset, whether serving as a launching pad for Swift Boat Veterans for Truth or mulling the weekend box office for Sin City and its alignment with the Pope’s death.

Mr. Drudge has stayed on top by being essential—a "utility," he said—and always being there for his readers, day and night. He operates from anywhere he chooses, most recently from his new "newsroom," a brand-new 2005 Mustang GT that he outfitted with a broadband connection. (He engaged in a recent instant-messenger conversation discussing his would-be challengers while sitting in the parking lot of a Chinese restaurant in his hometown of Miami.)

Until now, his dominance has never really been challenged by other independent operators. Other Web efforts have mainly focused on a single area of interest, be it Hollywood or Washington, instead of trying to be one all-encompassing clearinghouse. But here come Ms. Huffington and Mr. Denton with a new format to realign the factual firmament with a breaking-news zag for Mr. Drudge’s zig—hoping, ultimately, to become the news media’s leading sensibility.

Mr. Drudge said he doubted the market for news links would support more players.

"I don’t think that need is there," he said. "I think I fill that need."

Mr. Drudge observed that Ms. Huffington had "tons of charm and humor," but he questioned whether she and her powerful Hollywood friends had the stamina or wherewithal to keep up with him.

"This isn’t a dinner party, darling," he said. "This is the beast! This is the Internet beast, which is all-consuming, as anyone knows who works in this business."

It’s little wonder that Mr. Drudge accuses his adversaries of hanging out at parties. He said he once met Mr. Beatty at a book party in Los Angeles co-hosted by Susan Estrich celebrating a publication by lawyer Burt Fields.

"When he met me, he said it was the biggest thing since meeting John Wayne," recalled Mr. Drudge, who called Mr. Beatty an "extreme charmer. Extreme."

He added that Mr. Beatty’s wife, actress Annette Bening, glowered at him and asked, "‘How’s Sidney Blumenthal?’ with her Being Julia look." (She was referring to the former Clinton White house aide who once sued Mr. Drudge for defamation.)

Mr. Drudge was dismissive of competitors, including the contingent he liked to call "Drudge Babies."

"The road is littered with Wonkettes who have come and gone," he laughed. "They lose interest and/or they can’t make it work. Or burn out."

But Mr. Drudge was still pugnacious. Just name a popular Web site—then count the seconds it takes for Mr. Drudge to dismiss it.

"I don’t read Romenesko," he said, referring to the media-news site run by the Poynter Institute. "It’s redundant to me. Every once in a while, someone will give him a memo that’s hot. Other than that, it’s redundant."

What about the Note, the ABC News political Web site run by Mr. Halperin?

"Oh, please!" said Mr. Drudge. "That Mark Halperin—it’s like picking lint out of your navel. And really old, nasty lint."

Gawker?

"I mean, they have sightings of me in New York City when I’m halfway around the world," he spat. "I feel if they can’t get that right about me, I don’t know what to do."

Mr. Drudge gleefully sent The Observer a number of links to traffic charts generated by Alexa, a service of Amazon.com, which measured the visitors to his Web site versus traffic to other Web sites like Wonkette and Gawker. They showed a giant blue spike for Mr. Drudge, with Mr. Denton’s blogs barely registering in comparison.

"Drudge is very good," said Mr. Denton. "It will probably take us 10 years to catch up with his level of traffic. We’ll have 1,000th of the traffic, at least to begin with."

Mr. Drudge was especially proud of a comparison to The New York Times. According to the charts, the Drudge Report surpassed The Times online during the period in which Terri Schiavo and the Pope dominated the news cycle. He said The Times had been slow to pick up on "the populist wave" of dramas like the Schaivo case.

Mr. Drudge said he didn’t read other blogs, but he admitted to enjoying Rosie O’Donnell’s blog entries—dubbed by Ms. O’Donnell as "the unedited rantings of a fat 43 year old menopausal ex-talk show host." (are we friends????)

"She’s the new Maureen Dowd now," he said. "Oh, Rosie’s on fire. She’s the must-read. We read Dowd second. It’s true!"

(In an e-mail, Ms. Dowd said she didn’t read the Drudge Report. "I’m afraid I’ll see something about myself," she wrote. "If he’s got something good, I know I’ll hear about it around the coffee machine.")

Ms. Dowd may be an exception to the rule. Mr. Drudge’s influence on the rest of media runs on self-fulfilling prophecy: Reporters provide him with the good stuff—leaked memos, not-yet-published Times articles, breaking-news links—for a crack at the enormous audience that the good stuff draws to his site.

But to some, the rest of the press has been playing into Mr. Drudge’s hands. His former political friend David Brock, who runs the Web site Media Matters for America, compiled a 33-page dossier on Mr. Drudge, bullet-pointing his many alleged distortions and misreports.

"We try to function not as a Drudge, but as an anti-Drudge," he said via e-mail, "which leaves plenty of room for a progressive knock-off of Drudge."

Mr. Brock said he saw a place for Ms. Huffington’s project.

"I think it’s long overdue," he said. "I’ve always felt that progressives have information and another entity could be fed. I think it could be very successful."

Mr. Denton was more cautious about the idea of a liberal response to Mr. Drudge.

"Unfortunately, a liberal tabloid is a contradiction in terms," he said. "I don’t think it’s workable."

If Ms. Huffington and her crew hoped to counteract Mr. Drudge’s impact, their first move seemed aggressive enough: According to a Washington Times item, they were in the process of hiring Andrew Breitbart, the longtime West Coast contributor to Mr. Drudge’s site, to run the Huffington Report.

Mr. Breitbart, who once worked as a researcher for Ms. Huffington before he worked for Mr. Drudge, declined to discuss his current status with Ms. Huffington, but said he was still presently working with Mr. Drudge. On Tuesday, April 5, he was set to appear on Dennis Miller’s CNBC show as an affiliate of Mr. Drudge’s. But he could be contractually annexed by Ms. Huffington.

"I think actually hiring Drudge’s guy is a smart move," observed Mr. Denton. "I don’t know how much he did, but he knows the ropes."

Mr. Drudge said Mr. Breitbart’s influence was a moot point, because "I’m the final edit. I have control on the Web site. I always have the final edit. My name is on the page."

Developing …

—Additional reporting by Gabriel Sherman

You may reach Joe Hagan via email at: jhagan@observer.com if you dare!

Tuesday, April 05, 2005

HV PR: Why I cannot represent Jeff Gannon WITHOUT a heavy hitter to team with and solid PR strategy. Unless he shuts up and listens, Fuhhgettaboutit!

AND this means coming clean with the truth, period, in spite of DailyKoz, AmericaBlog, The glitter of The Daily Show, a date with Bill Maher. My advice: tell the straight story: How, exactly, did he get into the EOP? And no more comments like "divorced from reality." Bad move, that. Then go away, perhaps to Marlon Brando's Tahitian oasis - sans an internet connection. Then come back and follow Ari Fleischer's lead. Ari took the high road -- but 95% concensus (sic) are going gunning until they have the goods that their quarry Gannon is a true operative Valerie Plame-style -- and they will not stop until it is proven F A C T or damn close. For once, "HighViz-ability" is not what I advise.

And guess what?--I told him this several times.


For more, see www.highvizpr.com/reputation_management_

****************************************************************

Columbia Journalism Review: The Water Cooler

---from March 11, 2005

Ari Fleischer on Truth, Balance, Confrontation and 'Jeff Gannon'
Ari Fleischer

Ari Fleischer served as President Bush's press secretary from January, 2001 to July, 2003. Prior to joining the Bush campaign, he spent five years as spokesman for the House Ways and Means Committee and served as Sen. Pete Domenici's press secretary from 1989 to 1994. He recently chronicled his two and a half years in the White House Briefing Room in a book, "Taking Heat: The President, The Press And My Years In The White House (William Morrow).

Paul McLeary: In your book, you make much of your contention that the press displays an ideological bent toward the left. One example you cite is when the president declared an "end to major combat operations," and you seem to think that it was unfair for reporters to mention that when reporting the body count. Do you think it was somehow illegitimate of the press to mention this? Or that they were being unfair to the president?

Ari Fleischer: No. Neither. I don't think it's proper journalism to report the body count.* My point in the book is that one of the things I think is missing from journalism is how to deal with subtleties and mitigating circumstances...My only question is why doesn't the press say "Five hundred servicemen died since president Bush warned that Iraq remained dangerous." Or, do both statements; that "Five hundred servicemen died since president Bush declared an end to major hostilities, while warning Iraq remained dangerous." He said both. It's entirely accurate for the press to say that 500 servicemen died since president Bush declared an end to major hostilities. Entirely accurate. But it's missing something too, and that's my point. And that's where I think journalism -- and it doesn't matter whether you're covering a Democrat or a Republican -- this is where I think that there is too much of a focus on conflict, and that mitigating circumstances and subtleties -- nuances -- get lost.

PM: You write in your book that the press is only interested in confrontation and stirring up trouble -- whether they're covering Democrats or Republicans. But isn't it the role of reporters to challenge the country's leadership?

AF: Yeah, it is, and I say that. But it's not the only role. That's my point again. I really tried to write a book that dealt with the hardest issues, and dealt with it not in a knee-jerk way. I have a lot of sympathy for reporters; I have worked with reporters for more than 20 years and I understand how hard it is to work on a deadline and to deal with the pressures that they get not only from their editors, but they also feel squeezed from both parties when they're writing about politics. But the point I'm making here is the American people deserve to know what's wrong. And the press does its job for society by telling them, and by asking the hard questions, and by probing. But the American people I believe, also deserve to know a little bit more about what's going right, for example in Iraq. It is exactly proper for reporters to tell the American people about the killings on a daily basis. But I think there's a lot more news to be found in Iraq, such as the economy of Iraq, and the strong recovery -- how the streets of Baghdad, let alone the other cities of Iraq, are flowing with commerce.

I give an example [in the book] where my brother who was a civilian in Iraq in charge of the recovery program for Iraq was doing an interview on Ron Insana's [of CNBC's "The Ron Insana Show"] show. Halfway through the interview, as he was talking about how the conditions in Iraq were getting better, they cut away from him and his voice carried over but they showed pictures of bombs going off and smoke and fire in the streets. Now that to me is terribly unfair. But it's a part of journalism. It's a focus on that which is worst. We do need to know what's bad, but that's not the only thing we need to know. I'm not saying stop covering the bad things - we're a better country because the press does that. And I put on the back flap of the book -- I wanted it very very prominent -- that we are a better, stronger country because the press gets a thousand facts right every day. And it's within that context that I get into my two beefs. One that the press is too confrontational regardless of who they cover, and secondarily the ideological issue.

PM: In what ways do you think that your office, and this administration in general, has improved information management between the White House and the press? Do you feel like you were able to make some strides in that area?


AF: What a fascinating question, and I'll tell you it's a great example of how the cycle of journalism works. On January 20, 2001, I think it's fair to say that White House reporters breathed a sigh of relief because there was a very regular habit in the Clinton administration of giving exclusives to one newspaper in substantial part to punish another newspaper if they didn't like a story. Particularly as it dealt with the president's ethical issues. And so if the New York Times wrote a story that people in the White House really objected to, the next day the Wall Street Journal might get an exclusive story on an unrelated policy initiative of President Clinton's. And the Wall Street Journal loved it, if their lucky number came up, but at midnight all the other reports got woken up by their desks, saying "Match it." And you know they had about an hour to match it at midnight when their sources were asleep. And reporters really started to rankle under that, they didn't like it.


I think they were really relieved on January 20 2001 when I said to them, "We're going to treat everybody the same. We're going to try to have the president make the news, we're not really going to do a lot of that -- maybe sometimes we will -- but that's not the Bush administration's typical way." And at the beginning reporters loved the fact that they didn't get woken up at midnight. But pretty quickly it started to become "You know, we're trying to break the news ourselves, and the only person who seems to be breaking the news is President Bush. You guys aren't telling us anything. Can't you give us an exclusive? Can't you give us a tip? Can't you let my paper break the story before the president says it?" And I used to say we try to treat everybody equal, try to treat everybody fair. And the irony was after reporters took a couple months off and enjoyed not getting woken up at midnight, they started to clamor for "Why can't you treat everyone differently? Can't I get mine?"


I think the biggest source of frustration reporters have with the White House when they call us tight lipped and secretive stems from the fact that President Bush believes that it's his job to make the news. And the press's job is to cover it. A smart, enterprising reporter tries to break the news ahead of the presidential announcement. And to do that they need a good tip from the inside, and the Bush staff doesn't typically do that. And I think that's what led to frustration, because reporters want to break the story, it's good for careers and its what an enterprising reporter should try to do. But it doesn't mean the Bush administration is secretive. I make that case that the real issue is "Does the public still get the information?" Now if President Bush announces a new aspect of his Social Security plan, whether a sharp reporter breaks the story two hours before the president does, or whether the president does it as planned, doesn't the public get the same information? And having lived in that room , I know it frustrates reporters because they're not getting the scoops. But I don't think that means this administration is as secretive as people say. We are tight-lipped, but the information still comes out, it just happens to come first from the president, for the most part.



PM: And do you think that the administration's policy of speaking to smaller, regional papers, rather than the big names, has had a discernable effect on press coverage?

AF: Well, one, I think the administration speaks to all, but there's no question of course an effort is made to talk to regional papers. I make the case, very proudly, "What's wrong with that?" No national reporter should have a monopoly on information. There's nothing new about that; I mean administrations historically have dealt both with national reporters and regional reporters. I think regional reporters and local reporters can be plenty tough too.

PM: This next one is the requisite Jeff Gannon question. You told Editor & Publisher last month that Jeff Gannon was "just as legitimate as some of the fringe organizations in the room..."

AF: Yeah, I have to say I believe that's true. Other than his personal life, which is not the business of government officials.

PM: I agree, but what other organizations in the room would you compare, in terms of partisanship, to Talon News?

AF: Well, there's a reporter in there who works for Corporate Crime Reporter who took a leave of absence to work against President Bush on Ralph Nader's presidential campaign. I just think we're increasingly entering this era where it's hard to define who's a reporter. I err on the side of a more broad definition. It would be easier on the press secretary if it were a more narrow definition, if some of those kind of wacky fringes weren't in the room. You'd get less wacky questions. But you know what, if you believe in the competition of ideas and believe in the marketplace of ideas, you shouldn't limit them. No government official should pick and choose on the basis of ideology as to who gets to ask a question. And I did that in that room. I called on the left, I called on the right, and just because he's a conservative doesn't mean he should be disqualified from being a reporter.

PM: Absolutely not. But were there any groups comparable to Talon News on the left that were represented in the room?

AF: Well, there's talk radio on the left, there's talk radio on the right. Helen Thomas certainly, despite her storied career, now almost always gives her opinion and doesn't ask questions. And her opinion is not what I would call conservative or moderate. So, it's the nature of the room. And the press secretary's job is to take the heat.

PM: Finally, do you see the role of the press secretary as being merely an advocate for the president, or is his ultimate responsibility to tell the truth?

AF: It's both. I think there's no reason that the two would ever be inconsistent. You can be an advocate for the president and tell the truth, but my first job was to be the spokesman for the president. The definition of the job is to speak for him and report what he thinks. Does that mean that I am also OvalCam [an Oval Office camera]?

Is it my job to tell reporters 24 hours a day every sentence that is uttered in the Oval Office? Like I'm a TV camera in the Oval Office? No. And so press secretaries have to use their discretion about how much of what they know they share, but everything they share has to be the truth.

*NOTE: In a subsequent conversation with Mr. Fleischer, he noted that he meant to say “I don't think it's improper journalism to report the body count,” rather than “I don't think it's proper journalism to report the body count.”


Monday, April 04, 2005

Arianna Huff-ington reinvents herself again -- sort of a hoi poloi for show biz + politico folk alike --- can't wait!


Variety.com - The Huffington Report --> Showbiz flogs blogs ---> Huffington to launch site with a cast of bigwigs

By NICOLE LAPORTE 04.03.2005

In a move unlikely only because it's taken this long to happen, pundit-about-town Arianna Huffington is extending her hosting largess to the blogosphere.

This month the wannabe California governor is launching a Slate-like Web site where a cast of bigwigs, including Sen. Jon Corzine (D-N.J.), David Geffen, Barry Diller, Larry David, Tom Freston, Ari Emanuel, Jim Wiatt, Tina Brown and Harold Evans will each have their own blog from which to spout Big Thoughts about politics.

Huffington wouldn't comment, but it was confirmed that a soft-launch of the Huffington Report would be up and running before the end of April.

It will be interesting to see how these honchos fare in the Wild West of the 'Net, where contentious, or even off-hand remarks are seized upon within seconds by millions and held up for debate (and often scorn) on scores of Web sites. Or even if Diller or Geffen will actually type their thoughts.

Unlike corporations, the Internet does not provide legions of publicists and spinmeisters to keep the public at bay.

Then again, Huffington is wisely confining her site mostly to politics. It's safer, after all, for liberals to bash the government than Hollywood
.

Sunday, April 03, 2005

Brad & Jen broke up? When? What did I miss?


Celebrity Media Spinning Out of Control?
Explosion of Celebrity Magazines, TV, Changing the World of Showbiz


http://abcnews.go.com/Nightline/Entertainment/story?id=528898&page=1

By JAKE TAPPER and DAN MORRIS

Feb. 25, 2005 — The break-up of Brad Pitt and Jennifer Aniston was announced in a statement issued on the evening of Friday, Jan. 7.

"We would like to announce that after seven years together we have decided to formally separate," it read, adding that "our separation is not the result of any of the speculation reported by the tabloid media."

But celebrity media were part of the story. To begin with, the so-called press release was given exclusively to People magazine. And beyond the personal tragedy of one couple's struggles lies an industry poised to reap hundreds of millions of dollars from misfortunes such as theirs.

"It's just huge news, and that translates into huge newsstand sales and I'm sure huge ratings for the celebrity entertainment shows," says Bonnie Fuller, the editorial director of American Media Inc., which publishes The Star magazine.

Kent Brownridge — the general manager for Wenner Media, which publishes US Weekly — told the New York Post that "for a celebrity weekly, this is our tsunami."

On Sunday, when the Academy Awards are held at the Kodak Theater in Hollywood, the stars will bask in the kind of worshipful coverage they seek and have always sought. But as the world of celebrity media has exploded in recent years, they now also have to contend with coverage not of their beauty but their blemishes, not their achievements but their flaws.

So what historically has been a cozy and symbiotic relationship is now in many cases turning sour, and celebrities are seething. In the new issue of Details magazine, pop star Britney Spears refers to the publisher of Us Weekly, Jann Wenner, as a "big old fat man." Last November, actress Cameron Diaz and boyfriend Justin Timberlake got into a scuffle with some paparazzi that has resulted in legal action. Tensions are running high.

'Was There Any Jennifer Aniston?'

On a recent Thursday morning editorial board meeting at The Star magazine, staffers sat around and dished about celebrities like high school students in a cafeteria.
"Any good pictures this morning?" asked Fuller. "Justin and Cameron?"
"Jessica Simpson?" asked editor-in-chief Joe Dolce. "Was there any Jennifer Aniston?"
"What about Britney and Kevin?" asked Fuller.

Last year, American Media Inc. hired Fuller away from Us Weekly to turn The Star — formerly a supermarket tabloid printed on paper — into a glossy, photograph-driven cash cow. In 2002, Fuller had refashioned Us Weekly into a highly profitable celebrity glossy and AMI wanted the same, offering Fuller a lucrative contract worth at least $1.5 million a year.

People magazine launched in 1974, but glossy weeklies devoted entirely to celebrities burst onto the newsstand in just the last few years. The Star was re-launched last year; Us Weekly, re-packaged in 2002; In Touch Weekly, launched in 2002; Life & Style magazine, launched in November. While overall magazine circulation is down, for celebrity glossies it's up. Publishing insiders estimate newsstand sales alone on these magazines add up to $25 million a week, or more than $1.3 billion a year.

The Price of Fame?

On the day "Nightline" visited The Star's editorial meeting, the magazine seemed to have a tip on the Nick Lachey-Jessica Simpson marriage. Two of The Star's reporters had spent some time with Lachey the night before, at the bar at the Ritz-Carlton Hotel in New York City. Lachey, according to this account, was flirtatious and expressed irritation with Simpson when her tour bus showed up at the hotel. By The Star's account at the meeting — and in the magazine published the following week — theirs was a marriage in trouble.

"OK," Fuller said after the dishy story had been shared with the editorial staff, to many ooohs and aaaahs. "Brad, Jen and Angelina — how are you doing on that, Mark?"
It is, Fuller says, the price of fame. "They're paid for being famous, they're paid because we're interested in them." That includes, apparently, interest in celebrity cellulite, which is often highlighted in special issues. "You want to know that celebrities are human too," she says. "That they aren't perfect, that they get cellulite."

Celebrities, not surprisingly, are not fans of Fuller's approach. Gwyneth Paltrow once referred to her as "the devil."

"I have a no-reading policy," Pitt told ABC News' Diane Sawyer in December. "I like the pictures. You know, I found life much easier if you just abstain. You know, it was Julia (Roberts) who actually told me 'Don't read.' She said, 'Don't read them.' Yeah, she was the first one to tell me that. 'Don't read them, just look at the pics.' "

"When these things are written in magazines and taken out of context, it's so frustrating, 'cause people then take it and run with it," Aniston told Sawyer in January 2004.

The Part of the Paparazzi

In the Fuller school of journalism, photographs reign supreme. There is less of a need for actual words in the magazines. "We're looking for photos that tell the story," Fuller says. "That you see that shot and it tells you exactly what is going on." Fuller says the right shot "can propel sales, you know, anywhere from, let's say 100,000 to three, four hundred thousand."

Continued 1. 2. 3. 4. NEXT»

Guerilla e-Marketing works: BLOG away! Talk it up! Drink that coca cola


Aha! This piece TELLS IT LIKE IT IS, DAMNIT, and what is so bad about that? People used to wear sandwich boards to advertise. The technique here may be more subtle, but you just don't know when it's coming-----and it works! --www.highvizpr.com

[shhhhhhhhh---insider secrets! Brought to you by bloggers Wasp Jerky and The Green Lantern]

Friday, April 01, 2005

Corporate Commercials In Your Reality: Whistleblower Tells All


BY GRETCHEN ROSS BROUGHT TO YOU BY THE WASP JERKY & THE GREEN LANTERN

You're walking down a busy city street at rush hour. As you wait at the traffic lights, you notice beside you two 20-somethings. One of them has a headset on and is listening to music on an Ipod. You can't help but over hear them discussing the CD they are listening to, and how great the band is.What if I told you, while they appeared like you and I, dressed in everyday clothes, that they infact were placed there by a marketing company, to advertise a product without you even knowing you were being exposed to a commerical? If you have yet to see the jaw-dropping Canadian documentary film The Corporation, you are probably picturing me sitting at my computer in my pajamas swaying back and forth in a basement apartment wearing a tinfoil hat. www.highvizpr.com But if you've had your eyes open, then you know that it is an admitted fact that this happens on a day to day basis, where corporate shilling and advertising invade our private lives, in the guise of real people in everyday reality.

Have you ever been standing in the chip isle at the grocery store, trying to decide what kind you want to buy, when a couple of people come up next to you and start talking about how good a particular brand of chips are? There is a good chance they were on a Chip company payroll. But don't take my word for it. Read some first hand testimony from a blogger and former employee of a company marketing a then up-and-coming Avril Lavigne."During my final year of college, I had an internship with a group called Hi Frequency Marketing. Hi Frequency "specializes in developing and executing unique and edgy marketing campaigns that utilize under-the-radar approaches, including our street team, online e-teams, guerrilla-style publicity and other methods of connecting directly with today’s media-savvy consumer." [this is the way to do it! Aha! ] One of my projects was working for a then-unknown Canadian songstress named Avril Lavigne. Hi Frequency came up with an ingenious, if not dishonest, backdoor approach to launch Lavigne’s career. Using guerrilla-style e-teams, Hi Frequency sent marketing reps like myself into chat rooms and onto message boards, where we would casually namedrop Avril Lavigne and her music. We acted as if we had just heard of this great new musical act, and casually suggested that others check her out. Hi Frequency also steered its reps to create dozens of fan Web sites. Of course, these sites weren’t constructed by fans at all, but rather by Web savvy marketing interns. But these "fan sites" made sure that anyone searching for Avril Lavigne would find her. Exactly how much of her career Lavigne owes to this subtle marketing blitz is probably impossible to say. But word of mouth works far better than any commercial you see on television. When you tell a friend about a good experience that you have had with a product or service, that friend is a lot more likely to use that product or service based on your recommendation. Television, radio and glossy magazine ads have tremendous power. But they don’t have as much power as word of mouth. So it’s not inconceivable that a deceptive word of mouth campaign like this one had an enormous impact on getting Lavigne into both the marketplace and mainstream pop culture.This type of marketing isn't new at all, nor is it uncommon. I saw a report on the news several months ago (back when I used to watch the news occasionally) about people being paid to go into bars and coffee shops to play a new gaming system. If the marketing plant could casually convince a bystander to play the system for a few moments, then success had been achieved.This is the advertising and marketing of the future. That’s not to say that television spots or Web ads are going to disappear. Not at all. Direct advertising works. As long as it continues to work, you’ll continue to see it. But you can also expect to see advertising and marketing take a more creative approach to brainwashing you to purchase its products. And by see it, I mean you won't see it. It will be there. But, if the advertisers and market gurus have done their job, you won't know it at all.Take product placement. Just this week McDonald’s announced that it will pay rappers $5 for each time they use the word Big Mac in a song. Fox has long been placing sponsor products on its television shows. Count all the Ford vehicles the next time you watch an episode of 24. Watch for 20-oz bottles of Coke casually sitting around the next time you watch American Idol. You often consciously don’t notice these things. But your brain does. And your brain will remind you the next time you get hungry or thirsty, or the next time you get car fever. What’s also interesting is how people have started prostituting themselves on eBay. You’ve undoubtedly heard about a couple of people being paid to have product branding tattooed on their bodies. But the ante has been upped. Recently, a woman in Knoxville placed a bid on eBay to have the auction winner change her name. So Terri’s new name is now that of a Las Vegas casino. Sadly, she only got a little over $15,000 out of the deal, which doesn’t seem like a lot to have to go through the hassle of changing your identity and explaining in your next job interview why your name is Golden Palace Casino. Maybe she’ll get a book deal."

To learn more about corporate commericals invading real life, see The Corporation

CC 2005 THE WASP JERKY

CC 2005 THE GREEN LANTERN

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Saturday, April 02, 2005

CJR: Attack At The Source: Why the Plame case is so scary


and who is "Scooter" Libby?*

Columbia Journalism Review
Attack At The Source
Why the Plame case is so scary
By
Douglas McCollam

http://www.cjr.org/issues/2005/2/mccollam-plame.asp

In November 1969 Paul Branzburg, a twenty-eight-year-old reporter with the Louisville Courier-Journal, spent a few days hanging out with two local men for a story about how they planned to clear $5,000 making and selling a batch of hashish. The resulting article, THE HASH THEY MAKE ISN'T TO EAT, ran in the paper’s November 15 edition. In it Branzburg, a graduate of Harvard Law School and Columbia University’s Graduate School of Journalism, revealed that he had changed the men’s names to protect their identity. The article was meant, Branzburg’s lawyer would later say, to inform readers about the views of “hippies and dissidents” who were becoming an increasingly influential presence in American life. For their part, “Larry” and “Jack” said the main reason they let Branzburg do the story was to “make the narcs mad.”

Mission accomplished. Shortly after the story ran, Branzburg was subpoenaed by the Jefferson County district attorney to appear before a state grand jury investigating the local drug trade. He was asked twice to name the men he had observed in possession of marijuana. He refused to answer and was held in contempt of court. Undaunted, Branzburg later wrote another exposé, this time detailing pot use in Frankfort, Kentucky’s capital city. He was again hauled before a grand jury and asked about the criminal acts he had observed. He again refused to testify.
During the next two years Branzburg’s appeal wound its way up to the United States Supreme Court and became the lead case in a series of disputes concerning what was then called the “newsman’s” privilege: the right of reporters not to reveal the sources for their stories, even if those sources were observed engaging in criminal conduct. It was the first time the Court had squarely faced the issue, and in vigorous questioning of Branzburg’s lawyer, Edgar Zingman, the justices struggled to outline the scope of the privilege they were being asked to recognize.

Wasn’t Branzburg asking for the right to exist above the law? Justice Potter Stewart wondered. And, if the privilege was based on the First Amendment’s free speech guarantee, couldn’t any citizen claim the same right to refuse to testify? Who qualified for the privilege? wondered Chief Justice Warren Burger. Would it cover a private citizen who investigated a crime and then wrote a letter to the editor about it? How about pamphleteers? Would the authors of the Federalist Papers have qualified as “newsmen”?

Zingman bobbed and weaved, arguing for a broad privilege unless there was cause to believe the reporter had specific information about ongoing threats to national security, or a person’s life or liberty, and there was no other way to obtain the information. The Court rejected the argument. In a 5-4 decision, the Court found that there was no constitutional basis for a reporter to refuse to answer questions before a grand jury about sources, provided the investigation was in good faith. “From the beginning of our country the press has operated without constitutional protection for press informants,” Justice Byron “Whizzer” White wrote for the majority, “and the press has flourished.”

I thought about White’s conclusion as I sat on a wooden bench in federal court last December, rereading the decision and waiting for arguments to begin in what many consider to be the most important test case on press freedoms since Branzburg was handed down more than thirty years ago.

Was the press still flourishing? Just a few feet away Judith Miller, of The New York Times, and Matthew Cooper, of Time magazine, stood nervously chatting with small knots of supporters in a courtroom well stocked with Washington’s fabled media elite — many of whom appeared almost as antsy as Miller and Cooper. Both reporters were appealing prison sentences of up to eighteen months for refusing to testify before a federal grand jury investigating who in the Bush administration revealed the identity of the CIA agent Valerie Plame to the press, presumably in violation of the Intelligence Identities Protection Act. (Conspicuously absent was Robert Novak, the syndicated columnist who actually outed Plame in print.) Though Miller’s and Cooper’s cases have drawn the most attention, they are hardly the only reporters recently to run afoul of the law.

  • In Rhode Island the investigative reporter James Taricani is serving six months of house arrest for refusing to say who gave him an incriminating videotape made in connection with a corruption investigation.

  • In Washington a federal judge is holding five reporters in contempt for refusing to name their sources in stories about Wen Ho Lee, the nuclear scientist named by the press as suspected of passing secrets to the Chinese.
  • In California FBI agents raided the home of Victor Conte, not to gather evidence for the government’s case against Conte’s BALCO labs, the company alleged to have provided designer steroids to star athletes, but to discover who leaked grand jury testimony from the case to the San Francisco Chronicle.


In addition to leading the investigation into the Plame case, Special Counsel Patrick Fitzgerald is also seeking the phone records of Miller and her fellow Times reporter Philip Shenon in an investigation into an Islamic charity suspected of being tied to terrorism.


The Justice Department has also been asked to launch an investigation into who leaked details of a secret satellite program, code-named “Misty,” to The Washington Post.


When those cases are viewed together, many see them as constituting a moment of peril for journalism. Reporters have never been popular, but there has long been a sense that most Americans understood, in the words of Justice Stewart, that though the press could be “abusive, untruthful, arrogant, and hypocritical,” it was nonetheless necessary to the health of the republic. No more. The reason given for this attitudinal shift depends largely on where a person stands on the ideological spectrum. Liberals see the change as an inevitable result of the reactionary acid drip that has been eroding public esteem for the press since at least the civil rights movement. Conservatives view the switch as an overdue comeuppance for a smug bunch of elitists who appointed themselves as a praetorian guard of American civic life. A more neutral perspective may chalk up the change to a predictable backlash to the proliferation of invasive media in the information age. Whatever the reason, all sides agree that public regard for journalism is at a low ebb. As Ken Auletta recently put it in a piece in The New Yorker about how the White House views the media, the press is now seen as “simply another interest group, and, moreover, an interest group that’s not nearly as powerful as it was.”


Part of the frustration for critics of the press has historically been its thick insulation from liability. First Amendment guarantees make libel actions costly and difficult to win, particularly for public figures. But as Branzburg made clear, those First Amendment protections may guard the final product but don’t necessarily extend to newsgathering. In the 1990s, corporations began exploiting that vulnerability, challenging journalists not so much on the truth of what they wrote or broadcast, but over how they obtained their information. Thus reporters might find themselves accused of “tortious interference with contract” for “inducing” an employee to breach a confidentiality agreement, or sued for fraud if they lied on job applications to go to work for a company undercover. These claims were not slam-dunk winners in court, but for a press that increasingly was a small appendage of a corporate conglomerate, the danger of having to record large judgments on a balance sheet had the desired chilling effect. The key to the threat, of course, was the conviction that the public (read jurors) hated the media even more than it hated big corporations.

In the new century, government and private lawyers seem to have taken their cue from corporations, and begun their own attacks on newsgathering. In particular, they have homed in on the right of reporters to keep sources confidential. “This is by far the most activity I’ve ever seen attacking journalists’ sources,” says Nathan Siegel, a Washington lawyer who represents several media companies. “If you’d told me five years ago I’d be spending the majority of my time fighting over whether reporters could keep sources confidential, you could have knocked me over with a feather.”

Not everyone is clanging the alarm. Jack Shafer, the media critic for Slate, thinks the current run of cases are significant but have received inflated coverage because they involve a lot of prominent Washington reporters. “There is a little bit of hysterical nonsense going on here,” says Shafer. “The fact is, prosecutors demand sources all the time.” Geoffrey Stone, a law professor at the University of Chicago, says that by not testifying about an illegal leak Miller and Cooper are trying to put themselves beyond the reach of the law. “There is no legitimate interest in shielding criminal conduct,” says Stone. “It’s an awkward case to be asserting a privilege on.” Bob Woodward, perhaps the preeminent investigative reporter of his time, believes in supporting journalists who are protecting sources. Yet he sees the use of confidentiality in this case — to hide the sources who identified Valerie Plame — as a weak reed to lean on. “I use confidential sources more than most anyone,” Woodward concedes, “but it has to be worth the risk involved. I don’t think outing Plame was worth the risk.”

To Judith Miller, however, focusing on the significance of the Plame leak misses the larger issue of whether the government should be able to compel a reporter’s testimony about sources. “I’ve always been the same reporter,” Miller told me. “I’m fanatical about protecting sources because I think they are crucial to reporting and investigative reporting in particular.” In this she has the clear backing of the Times brass. “We didn’t choose this fight, but we’ve got a reporter who feels honor bound and there is a risk she could go to jail,” says Bill Keller, the Times’s executive editor. “That’s not something we can stand by and watch.” Publisher Arthur Sulzberger Jr. is even more adamant, placing the Plame case alongside other landmark legal stands the paper has taken on freedom of the press. “We know Washington works on the basis of confidential sources,” Sulzberger says. “If we can’t protect those people we’ll be filling our paper with press releases and agency reports.”

OUT OF AFRICA Of the current cases winding through the justice system, it is Plame that poses the most immediate threat to journalism. To understand why, a quick review of the background of the case is useful. On July 6, 2003, former Ambassador Joseph Wilson (Valerie Plame’s husband) wrote a long op-ed piece for The New York Times critical of the Bush administration. In February 2002 Wilson had been sent to Africa by the CIA to check out information that Saddam Hussein had tried to buy enriched uranium from Niger to help make a nuclear bomb. The charge had been central to the administration’s case for a preemptive invasion of Iraq. But in his piece, “What I Didn’t Find in Africa,” Wilson largely debunked the story and essentially accused the administration of manipulating the evidence to help justify the invasion.

A week later the syndicated columnist Robert Novak, thought to have close ties to the administration, outed Plame in a column titled “The Mission to Niger.” The piece, which claimed that Plame had chosen her husband for the mission, was widely seen as payback by the administration against Wilson. (The column actually said several laudatory things about Wilson.) Figuring out what Novak has or has not told the grand jury about his sources on the story, identified in his piece only as “two senior administration officials,” is the Washington press corps’ favorite new parlor game. Novak has refused to speak on the matter and turned down my request for an interview, as did his lawyer, James Hamilton.

In the days following Novak’s column, a cry went up that not only had the Bush administration shivved a legitimate critic, but it had broken the law to do it. Under the Intelligence Identities Protection Act, a person who learns the identity of a covert agent like Plame from classified information can get ten years in jail for intentionally disclosing the agent’s identity. The law specifies that the leaker must have had access to classified information about the agent and knew that the agent was a covert operative. Despite those caveats a drumbeat began for a criminal investigation and the appointment of a special prosecutor. Among those baying the loudest for blood, it should be noted, were many of the very news organizations now at odds with the investigation.

On December 30, 2003, the Justice Department appointed Patrick Fitzgerald, the U.S. attorney in Chicago, as special counsel to investigate the Plame leak. Fitzgerald, forty-three, spent thirteen years in the U.S. attorney’s office in New York, prosecuting primarily organized-crime and terrorism cases. At the time of his appointment in Plame, Fitzgerald was already locked in a dispute with the Times over whether Philip Shenon, one of its reporters, had tipped off a Chicago-based Islamic charity in December 2001 about an impending FBI raid while reporting on a story. In September 2004, Fitzgerald told the Times he was seeking Shenon’s phone records in connection with that investigation as well those of Judith Miller on a related matter. “It’s really curious, if not suspicious, that the same prosecutor is going after confidential sources in a case that was dormant for two years until Plame perked up,” says George Freeman, the Times’s assistant general counsel.

In the months following his appointment in Plame, Fitzgerald conducted a series of interviews with top executive branch officials, including Condoleezza Rice, Colin Powell, Karl Rove, *I. Lewis “Scooter” Libby, and ultimately the president and vice president. He also employed an unusual tactic: he had government officials sign waivers of confidentiality regarding conversations they might have had with reporters regarding Plame. In the spring and summer of 2004, Fitzgerald issued grand jury subpoenas to at least four journalists who had reported on various aspects of the Plame leak: Miller, Cooper, Walter Pincus of The Washington Post, and Tim Russert of NBC News. A fifth reporter, Glenn Kessler of the Post, was not formally subpoenaed, but was asked to talk with Fitzgerald regarding Plame. Novak will not confirm or deny receiving a subpoena.


To those involved in the investigation it became clear that Fitzgerald was focused on Scooter Libby, Vice President Cheney’s chief of staff, as a likely source for the Plame leak. In an apparent effort to remove the crosshairs from his back, Libby released several reporters from their pledges of confidentiality. Russert and Kessler then agreed to give limited testimony to Fitzgerald, simply confirming that they had not discussed Plame in certain phone calls with Libby in July. Pincus also gave testimony exonerating Libby, after a different source on Plame okayed his talking with Fitzgerald. Matt Cooper talked with Fitzgerald at Libby’s urging, but balked at providing additional evidence about other sources when he was served with a second subpoena. Judith Miller, who had reported on the Plame leak but had never written a story, refused to give any testimony at all. In October, citing Miller’s and Cooper’s refusals, U.S. District Court Judge Thomas Hogan found both reporters in contempt and sentenced them to up to eighteen months in jail unless they complied with the subpoenas.


EVERY MAN’S EVIDENCE Two months later at their appeal, Miller and Cooper were both represented by Floyd Abrams, the New York attorney widely viewed as the dean of the First Amendment bar. But on this day Abrams wasn’t accorded much respect by the three-judge panel hearing the appeal. In particular, Judge David Sentelle repeatedly challenged Abrams to distinguish Miller’s and Cooper’s refusals to testify before the grand jury from Paul Branzburg’s similar refusal thirty-five years earlier. Abrams attempted to parry the challenge, noting that there had been significant developments in the reporter’s privilege since Branzburg. Sentelle appeared unimpressed. Judge David Tatel was less overtly hostile, but like Justice Burger in Branzburg, seemed to struggle with the question of who would qualify for a reporter’s privilege. If an Internet blogger was illegally leaked nuclear secrets and posted it on her Web site, would she be entitled to refuse to testify about her source? the judges wondered. Abrams soft-shoed a bit before conceding that, under the privilege he was seeking, she would. A collective flinch rippled through the establishment media in the gallery.


In Branzburg, the central question was whether the First Amendment’s guarantee of freedom of the press could be extended to protect the identity of those who give the press information. The answer was no. But a brief concurrence written by Justice Lewis Powell, the crucial fifth vote in the case, held out the hope that future developments in the law might give rise to a court-recognized privilege. And First Amendment advocates contend that the “developments” Powell foresaw have come to pass. In 1972 when Branzburg was decided, only seventeen states had reporter “shield laws,” protecting reporters from being forced to out their sources. Now thirty-one do, plus the District of Columbia. Eighteen other states have controlling cases that recognize some form of the reporter’s privilege (Wyoming is the lone holdout).


Moreover, during the past three decades, courts have proven willing to recognize that certain kinds of communication should be shielded from discovery. The most recent example came in 1996 when the Supreme Court ruled that communications between a patient and a therapist or social worker were privileged under federal law. Some see that as directly analogous to the reporter-source privilege.


But as a general rule courts believe they have the right to “hear every man’s evidence,” and privileges against testifying are not favored in the law. Over time only a few such exemptions have been endorsed, including the attorney-client privilege, the doctor-patient privilege, the priest-penitent privilege, the spousal privilege, and, most recently, the therapist privilege. The Constitution also forbids compelling people to testify against themselves.


In Plame, Miller and Cooper argue that the reporter’s privilege should now be added to that list, but fashioning a reporter’s privilege presents special challenges. Perhaps the most obvious model is the attorney-client privilege. But this privilege had a long pedigree before being formally recognized in law. In addition, the attorney-client privilege belongs exclusively to the client. If he or she waives the privilege, the attorney can be compelled to testify. In the Plame investigation, government lawyers sought to nullify the reporter’s privilege claim by getting preemptive waivers signed by potential sources. The reporters (quite rightly) viewed these form waivers as bogus and coerced — Who wouldn’t sign a waiver with a prosecutor breathing down his neck? — but Miller and Cooper are arguing that as a legal matter, a waiver by the source doesn’t really matter, that the privilege belongs to the reporter.


This position, which squares with many reporters’ idea of the privilege, would seem to make the reporter’s privilege more akin to the husband-wife privilege. There the right of confidentiality also resides with both parties to the information, and is grounded more in respect for privacy rights and the institution of marriage. It seems unlikely the federal courts will grant reporters and sources similar deference. All the other recognized privileges involve inherently private information given to members of accredited professions. Journalism, by comparison, trades in public information and is less a profession than an activity in which anyone can engage. As the courts in both Branzburg and Plame have asked, Who qualifies as a “journalist” for purposes of the privilege? Some First Amendment lawyers I spoke with see the issue as a red herring. “It’s a much simpler issue than people make it out to be,” says Ted Boutrous, a Los Angeles lawyer who represents ABC News and other media clients. “For years state legislatures have been developing this privilege and it’s never turned into a big problem.” Judith Miller agrees: “It’s an issue that courts and legislatures can decide. It shouldn’t negate the privilege just because people may disagree about it. That’s looking at the tail as opposed to the animal.”


Nonetheless, the difficulty in crafting the reporter’s privilege has led most states to grant only qualified protection to reporter-source communications. In general, all the privileges have certain exceptions, but a qualified privilege more closely resembles a straight balancing test — between the privilege and the state’s or a citizen’s interest in obtaining information — than a firm exemption. It would be as if a court could say, in effect, “Hey, we believe in the attorney-client privilege, but this was a really heinous crime, so I’m afraid your lawyer is going to have to testify against you.” Floyd Abrams argues that a qualified privilege is an arbitrary privilege, and thus isn’t enough. He asked the court to recognize an unqualified privilege, one vested with reporters, not with sources. This led Judge Sentelle to observe that Abrams was trying to give journalists a kind of superprivilege, stronger even than those afforded to lawyers, doctors, priests, or therapists. Many reporters and First Amendment advocates feel the chance of a court’s recognizing that kind of privilege is nil. “I’m not totally opposed to a reporter’s privilege,” says Michael Kinsley of the Los Angeles Times. “What upsets me is the absolutist position the New York Times people take. Arthur and Bill deny they are absolutist, but I’ve never seen any suggestion from them of what circumstances they could imagine the privilege not being granted.”


PRIVATE ACTS, PUBLIC CONSEQUENCES One concern about Plame I heard often was that it represents a breakdown of a tacit post-Branzburg truce between prosecutors and reporters that the government wouldn’t go after reporters’ sources. There is concern that the tactics used by Fitzgerald will be replicated by lawyers in other cases. That’s already happened in at least one instance. In October Thomas Connolly, a Washington lawyer representing the former army scientist Steven Hatfill, struck an unusual deal with the Department of Justice. Connolly submitted a list of about 160 news stories concerning the government’s investigation of Hatfill in connection with the anthrax letter attacks of 2001 and asked that waivers of confidentiality be given to potential sources for the stories. The waivers were reportedly circulated to more than a hundred people in the FBI and elsewhere. “I worry that if those kinds of waivers become commonplace tools of the government or employers it could potentially be a serious impediment for getting people inside large institutions to talk,” says Bill Keller of the Times. For his part, Connolly says he’s not after the reporters, but adds that he thinks reporters in recent years have far too often served as adjuncts to government power instead of acting as a check upon it. “In some regards the press is as bloated and arrogant as the institutions they are covering,” says Connolly. The lawyer says he plans to subpoena about a dozen reporters to testify about their sources in the Hatfill investigation.


Hatfill’s case against the government was brought under the Privacy Act, a 1974 law meant to prevent government agencies from releasing personal data about private citizens. Though the Plame leak has had more publicity, some First Amendment specialists and reporters think the Privacy Act cases pose a more meaningful long-term threat to newsgathering. In addition to Hatfill’s suit, the Privacy Act is being used by Wen Ho Lee to sue the government. In that case five journalists have been found in contempt for refusing to divulge their sources. Walter Pincus of The Washington Post, who has been served subpoenas in both the Plame and Wen Ho Lee matters, says the Privacy Act is being used improperly as an alternative for those who can’t win libel actions. Wen Ho Lee “was not libeled, and what we printed was accurate and he’s pleaded guilty,” says Pincus. (Lee pleaded guilty to a single count of illegally copying nuclear data.)
Brian Sun, Lee’s lawyer, says that despite the guilty plea, many allegations made against Lee, reported principally in stories written by Jeff Gerth and James Risen in The New York Times, were inaccurate. (In 2000 the Times ran a lengthy “Editors’ Note” saying aspects of its Wen Ho Lee coverage were flawed.) Like Connolly, Sun says he’s not really after the reporters, just the people who gave them information. But also like Connolly, Sun thinks the press was irresponsible regarding his client.


Needless to say, reporters see matters differently. Bob Drogin of the Los Angeles Times, one of the reporters held in contempt in the Lee case, thinks the way the law is being used in the Hatfill and Wen Ho Lee matters raises troubling questions. “Using the Privacy Act to get reporters to reveal their sources is a very insidious assault on the First Amendment,” Drogin says. “It’s not what Congress intended.” Drogin believes that if Wen Ho Lee’s suit succeeds, it could impact every police reporter who wants a suspect’s information. “It wouldn’t be a ‘chilling effect,’” Drogin says, “It would be a blizzard.”


THE ARMY YOU'VE GOT Though the Privacy Act cases will grind on for years, the Plame case should come to a head much sooner. On February 15, a three-judge panel of the D.C. circuit court rejected Miller’s and Cooper’s appeals. They were poised to ask for a rehearing from the full court of appeals and, failing that, to try to take the case to the Supreme Court (four justices must agree to take the case). That’s a prospect many in journalism view with alarm.


In fact, among the more than two dozen reporters, lawyers, and editors I talked to for this article there was a real concern that, far from enhancing the reporter’s privilege, the Plame case could put a stake through its heart. In part this stems from the seedy particulars of the story itself. Like the porno king who must be transformed into a First Amendment martyr, there is a sense that the Plame outing through Novak by his sources was the kind of sleazy Beltway maneuver that represents the worst use of confidential information. Moreover, as in Branzburg, any reporters getting the leaks may have directly witnessed a crime being committed, the hardest situation in which to assert a privilege. Nonetheless, with Miller and Cooper losing their appeal and facing a year and a half in jail, their publishers are forced to defend them. “It’s not like we’d have a lot of alternatives,” the Times’s counsel George Freeman told me before the appeals court decision was handed down.


Though reluctant to come right out and say so publicly, it is clear that many reporters and press advocates are upset that the Times has allowed Plame to develop into a potential seminal test of the reporter’s privilege. (Cooper and Time get a pass, because he initially tried to work with Fitzgerald.) The desire to avoid this outcome seems to have played a role, for example, in how The Washington Post dealt with the Plame investigation. Though neither Walter Pincus nor Glenn Kessler were prepared to testify about confidential communications, the paper worked to defuse the impasse with the special prosecutor and was willing to be somewhat flexible in its approach to answering the subpoenas. For example, after his source on Plame (not Libby) authorized him to talk to Fitzgerald, Pincus agreed to give a deposition in which he confirmed the time, date, and length of his conversation with the source but would not reveal the source’s identity. In general, Pincus says, privilege or no privilege, reporters should calibrate carefully before making promises of confidentiality. “I feel very strongly that we ought to distinguish between information that is meant to embarrass someone and is not attributed, and important classified information that could lose your sources their jobs or get them prosecuted,” says Pincus. Woodward, an assistant managing editor at the Post, agrees that confidential sources should be used only for important matters and clearly thinks the Plame matter didn’t meet that test. “This is not the Pentagon Papers,” Woodward dryly observes. “It’s not the case you’d choose to make law on.”


By contrast, in our interview Arthur Sulzberger directly invoked the Pentagon Papers case in justifying the Times’s hard stand in Plame. And if others are put out with Miller and the Times, it’s just as clear that Miller and the Times are less than thrilled with the tepid support they received from the Post, NBC — and Novak, who has refused any public comment on the case. “Every journalist has to live with his own conscience on this issue,” Miller says. “I don’t think it is helpful to divide the media at this point by criticizing others . . . . I’m not going to discuss what other people have decided to do.” Her lawyer is a bit more blunt: “People are right to be worried, but if they’re vexed, I’m vexed a bit by all the journalists who won’t stand with us,” Floyd Abrams says. “We’d have a lot stronger case right now if we had six in the dock instead of two.”


Sulzberger declined to “point fingers” at other media organizations, but said fear of losing the case was not a good reason not to fight it. “If you don’t stand for what you believe in, don’t risk a decision because you think you might lose, I think, quite frankly, that is a short-sighted approach.” For his part, Bill Keller says he’s not an absolutist on the reporter’s privilege and concedes that the facts in Plame aren’t ideal, but cops a line from Defense Secretary Donald Rumsfeld to explain the paper’s position: “Hey, you go to war with the army you’ve got,” Keller says.


While among First Amendment lawyers there is a lack of enthusiasm for Plame as a test case, there is also a divide over whether it will necessarily go to the Supreme Court and be precedent-setting. With the Court of Appeals reaffirming that there is no reporter’s privilege, the Supreme Court might be happy to take a pass, as it has done on several other post-Branzburg privilege cases. Since, however, the appeals court also split over the question of whether a common-law privilege has developed in the last thirty years, the Supreme Court may feel more obligated to clean up the discrepancies in the lower courts. If that happens, most lawyers think that the current Court, with its concern over privacy issues, would squarely come down on the side of the narrow reading of Branzburg. “It’s a dangerous time to take a privilege case to the Supreme Court,” says Charles Tobin, a Washington media lawyer who spent eight years as in-house counsel for Gannett Company. “I’m not optimistic. Federal courts increasingly see the administration of justice as the ultimate end that trumps all other interests.”

Several lawyers I spoke with point to a July 2003 decision by Judge Richard Posner as a potential harbinger for Plame. In that case Posner, chief judge of the U.S. Court of Appeals for the Seventh Circuit, in Chicago, who has been called the most influential jurist in America, handed down a decision that many think unnecessarily gut-shot the reporter’s privilege. The case stemmed from the prosecution, in Ireland, of Michael McKevitt, a member of a violent splinter faction of the Irish Republican Army. He asked a federal court in Chicago to subpoena tape recordings made by some journalists working on a biography of a state witness in his prosecution, and the court agreed. The journalists asked the appeals court to block the trial court’s order, but the request was denied and the tapes were turned over. Then a month later Posner issued an opinion elaborating on the court’s reasoning. Posner wrote that “rather surprisingly” a large number of federal courts after Branzburg had decided that there was a reporter’s privilege, a conclusion Posner found “audacious.” Posner was dismissive of the notion that a reporter would have any basis to keep information confidential when the source did not object to its disclosure. Likewise, Posner found that courts that granted reporters a privilege on nonconfidential sources, in order to guard them from harassment or keep them from becoming an investigative adjunct to the government, were “skating on thin ice.” Rather, Posner thought, Branzburg indicated that subpoenas of journalists should be treated the same as subpoenas issued to anyone else.

Lucy Dalglish, executive director of the Reporter’s Committee on Freedom of the Press, was among several people I spoke to who found Posner’s decision gratuitous. “For thirty years things looked pretty rosy. Then Posner writes this opinion — no briefs, no oral argument — just him reading Branzburg to say the whole idea of a reporter’s privilege is ludicrous, there is no such thing.” Dalglish thinks Posner’s opinion was an ignition switch for subsequent attacks on the reporter’s privilege. Others give the case less importance, but no one doubts Posner’s towering influence and many fear McKevitt could serve as a preview to what the Supreme Court could do with Plame.

RAISING THE SHIELD For that reason several media companies and First Amendment advocacy groups are looking to head off a Court ruling through legislative action. A bill based on the Justice Department’s guidelines for subpoenaing a reporter’s records was introduced in the House of Representatives by Michael Pence of Indiana, a Republican, and Rick Boucher of Virginia, a Democrat. Richard Lugar, a Republican from Indiana, introduced the Senate version. Earlier, Christopher Dodd, a Connecticut Democrat, introduced a federal reporter’s shield law drafted with input from the Media Law Resource Center, the Reporters Committee, and in-house lawyers for several large media companies.

Dalglish and others say the media are united as never before in seeking to get a shield law through Congress. “One thing we have going for us is that there isn’t a single pol up there who hasn’t been a confidential source,” says Dalglish, who is actively lobbying for the bill. “They have a better understanding of what’s at stake than most citizens do.”

Of course, this isn’t the first time the idea of a federal shield law has been raised. In Branzburg the Court held that Congress was free to fashion a newsman’s privilege “as narrow or broad as deemed necessary.” After the decision many lawmakers attempted to do just that. By the following winter The Washington Post reported that ninety-one representatives and seventeen senators had either introduced or cosponsored press shield laws. Hearings were held, and reporters, lawyers, and publishers testified about the need for the law. But even with a heavily Democratic Congress, locked in its own Watergate-era battles with the Nixon administration, the bills failed to pass. So it may be fairly asked what chance does a shield law have three decades later with a ruling majority not noted for its regard for the press?

Much like Plame, Branzburg arrived during a time of peril for the press. During the first two years of the Nixon administration CBS and NBC alone were served more than fifty subpoenas by the government. This magazine warned at the time that a “subpoena epidemic” was overtaking American journalism, threatening to turn reporters into a “de-facto arm of the Attorney General’s office.” Though the Justice Department adopted stricter guidelines in 1970 on subpoenaing reporters, Branzburg seemed to accelerate the trend for a time. Lawyers for Vice President Spiro Agnew, a vociferous press critic, hit eight reporters with subpoenas over leaks in the government’s criminal investigation of his financial dealings (Agnew would resign in October of 1973 in a bribery scandal). So many reporters were either in jail or facing the prospect of going there for defying subpoenas that one editor quipped to The New York Times that a hacksaw was becoming a standard issue item in the modern journalist’s tool kit.
But it is also worth noting that Branzburg was handed down just twelve days before the break-in at the Watergate Hotel in 1972 that lead to the resignation of a president and perhaps the most triumphant moment in the history of the American press. And despite all the dire predictions after Branzburg, the decision did little to impede the reporting that Bob Woodward, Carl Bernstein, and others did for the story. When the Committee To Re-Elect the President (CREEP) sought to pry Watergate materials from the Post, the Times, and Time magazine, a federal judge quashed the subpoena, citing the “possible chilling effect the enforcement of these subpoenas would have on the flow of information to the press and, thus, the public.”

As for Paul Branzburg, after losing at the Supreme Court he was sentenced to six months in jail. He had moved on to Michigan to work for The Detroit Free Press, but Wendell Ford, Kentucky’s governor, personally lobbied Governor William Milliken of Michigan to extradite the reporter back to the Bluegrass state for sentencing. Milliken refused and Branzburg never returned to Kentucky or served a day in jail.

Journalists are hoping for a similar outcome in the Plame case. One of the ironies of the privilege debate is that whenever freedom of the press collides with criminal investigations, both reporters and lawyers invoke the “public’s right to know” as a justification for their stand. Judith Miller and the Times have done so often and loudly in the Plame case, and though Special Counsel Fitzgerald has refrained from making public comments, the words of the prosecutor seeking to jail Peter Bridge in New Jersey in the 1970s for refusing to testify before a grand jury, may sum up his feelings: “To deter grand jury investigation would prevent the body from properly performing its public duty and would subvert the very values which defendant purports to protect.”

Part of the clash between lawyers and journalists can be attributed to their shared populist bent. As Stephen Bates, a former prosecutor for Kenneth Starr in the Whitewater investigation and literary editor of The Wilson Quarterly, notes, both reporters and prosecutors are “professional snoops — curious, analytical, skeptical. Both pursue truth and . . . both believe that their work serves society, a belief (however justified) that sometimes engenders self-righteousness, obstinacy and hypersensitivity.”

Of course, there are some major differences as well. Prosecutors have the power to put people in jail, journalists don’t, at least not directly. The resurgence in willingness of the judicial and executive branches to attack the Fourth Estate at the source is as troubling now as it was three decades ago. And back then the decision in Branzburg was greeted with calls for increased press protections from the public and politicians of both parties. Would anyone expect a similar public outcry of support today for journalists if Judith Miller and Matt Cooper go to jail?

Didn’t think so.